Effect of Market Development Strategy on Performance of Animal Feeds Manufacturing Firms in Meru County

Due to its major role in the Kenyan economy, success of animal feed manufacturing business has broad implications for whole agricultural sector. This study sought assess effect market development strategy on performance feeds firms Meru County. Ansoff’s product/market model underpinned study. The employed a descriptive survey design target population 109 top management all twenty-three adopted census and Self-administered questionnaires were used as data collection tool. Cronbach’s alpha was utilized measure reliability research instrument. researcher considered content validity instrument by seeking opinion supervisor who is an expert strategic comparing with other instruments that have been studies management. Both inferential analysis analysis. findings show penetration, development, product diversification strategies positive statistically significant relationship agrochemical companies. makes several conclusion; one, penetration most important predictor Animal recommends improve strategy, it recommended companies should open new branches geographical areas package their products different quantities clients. Finally, also future could be carried out counties industries such banking comparison finding.